In my years in the book industry, I've for better or for worse built my name and my reputation on being the fiction guru wherever I'm working. People refer to me as "the one who reads all the books" which is a point of pride (though not 100% accurate- there are many books I just never manage to get to), and a large part of my selling style. I read a book, get excited about it, and naturally want to share it with as many people as I possibly can.