This month's Ask Alex comes from Anna, who asked: I know you’ve written about both marketing and publicity but can you make this difference clearer for me? My understanding is that publicity has more to do with interaction with the press while marketing is more about advertising and social media. What would a marketing professional do that a publicist wouldn’t and vice versa.
Ask Alex: Publicist vs. Marketer
Ask Alex: Publicist vs. Marketer
Ask Alex: Publicist vs. Marketer
This month's Ask Alex comes from Anna, who asked: I know you’ve written about both marketing and publicity but can you make this difference clearer for me? My understanding is that publicity has more to do with interaction with the press while marketing is more about advertising and social media. What would a marketing professional do that a publicist wouldn’t and vice versa.