Social media is a wonderful tool for aspiring authors, illustrators, and publishing industry professionals. It is a fantastic way to learn about and meet editors, agents, art directors. I credit twitter for creating many of my agent relationships that I cherish and it has also helped me find authors and illustrators who I would love to work with someday. Outside of the publishing industry, social media sites have also become a great way to interact with companies and let them know how you really feel. Who among us hasn't tweeted about bad service from a cable provider or airline? It seems like one of the only ways to get the attention of companies. A tweet saying "My internet is down! @INSERTYOURCABLEPROVIDERHERE" is a sure way to get the service that you are paying for fixed. Here's the thing, while that approach works for mega-corporations, it isn't the best way to get across your point in the publishing industry areas of twitter/facebook. An editor or agent rejected your book? Or maybe you just got a really intense edit letter or art notes on your work? Here is my advice.