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Interview with Heather Demetrios: Serialized Novels, Social Media, and The Lexie Project
Hello everyone, Hannah here!
Recently, I have been contemplating what it means to serialize a novel. We wouldn't have Charles Dickens without serial publishing - nearly all of his novels were serialized back in the day, when magazines published a chapter from stories like A Tale of Two Cities or Bleak House every week or month. Though we moved away from that form of novel publishing, websites like Wattpad have created a resurgence, particularly with YA stories. Writers are able to publish one chapter or segment at a time and obtain reader input as the story progresses, quite possibly changing what the narrative may have otherwise been in a traditionally published format.
I was lucky enough to have Heather Demetrios, author of Something Real and I'll Meet You There to name a few, answer some of my questions regarding her experiences with this form of publishing, based on her serialized novel, The Lexie Project. If you've read Something Real by Heather then you'll recognize some of the characters in The Lexie Project. Anyone considering launching a serialized or multi-platform project should take Heather's answers to heart - she has put a lot of work and thought into the story and the social platform, and is ready and willing to share her lessons and expertise. Check out her interview below!
Me: First, tell us about The Lexie Project!
Heather: The Lexie Project is a young/new adult multi-platform story that is being written in real time with crowd sourcing. It’s a satirical look at reality TV and fame: think The Lizzie Bennet Diaries meets Clueless and Keeping Up With The Kardashians. My readers send me comments about what they hope Lexie will do in the future and I take that into consideration as I write. I also incorporate real life current events into the narrative, which takes it to unexpected and interesting places! I'm posting a chapter a week on Wattpad and on The Lexie Project website in addition to blogging as Lexie, tweeting as Lexie, and engaging with readers on Lexie’s other social media sites. I’ve hired an actress to play Lexie in videos and on Instagram. Lexie’s roommate is a YouTube star and so I’ve also hired another actress to play her and post videos. There’s even a podcast interview series with Lexie and “famed” celeb podcaster T.J. Maxxx. As you can see, the story very much incorporates our real life connection to social media and other forms of online media. All the social media and blogging is extra—the story reads as a complete novel on Wattpad itself, so for readers who don’t want to be online too much, they can still have full access to Lexie’s narrative.
Me: Something Real was traditionally published. The Lexie Project is a serialized web novel. What was it about a serial web platform that allowed you to tell this story in a way you couldn't with traditional publishing?
Heather: I wanted the narrative to have the feel of reality TV and reflect the real-time life of a young celebrity. A novel takes lots of time to write and at least eighteen months between the time it sells and appears on bookshelves. Lexie is nineteen, very much enmeshed in our world of instant gratification fame. I wanted readers to get a sense of what her life is like, how she responds as things happen, whether that be an angry tweet using a hastag that is trending right now (like #SingleBecause) or selfie posted on Instagram. Lexie isn’t going to wait two or more years to tell you how she feels about something—she isn’t even going to wait an hour. In a way, we’ve all become our own biographers, curating our life story as we live it via our social media. Lexie’s doing the same.
Me: What should writers consider before choosing to serialize their own novels on a forum like Wattpad, versus attempting traditional or even self-publishing?
Heather: The first thing is that you don’t get paid writing a story this way and there’s no guarantee it will get picked up by a publisher down the road. Macmillan (my publisher for Lexie’s companion novel, Something Real) has been super supportive, but this project is not under contract with them—and I don’t know if it ever will be. I’m taking a risk here. Of course, I want the book to be published traditionally after I complete the online aspect of it. I think it has potential to do really well in that arena, as well. Not all readers are going to want to access Lexie’s story online. Plus, there’s the benefit of fun extras and editing and the other important things that go into a traditionally published, vetted book that readers who’ve already accessed Lexie online would like to have, as well. But I also see multi-platform storytelling as a part of publishing’s future and I want to get in on the ground level, be a maven of sorts.
Another major consideration writers should think about is the time a multi-platform project takes. Spoiler alert: it’s taking over my life. I currently have five books under traditional publishing contracts for which I receive advances to live off of. If I didn’t have those, I wouldn’t be doing this right now. Having those and Lexie…well, you can imagine how much sleep and free time I get.
Finally, your story has to work for a multi-platform project. Some stories aren’t best told this way. I mean, would you want to read M.T. Anderson’s Octavian Nothing this way? No. But you might want to read Feed like this. I have plans for a multi-platform sci-fi, but it’s going to look very different from Lexie. And I have plans for other novels—both adult and young adult—that are only going to be found in book form. You’ve got to do right by your story and characters first and foremost. The rest is gravy.
Me:Do you think the fact that you have been traditionally published provided the foundation for this project? Or is this something you could have done without first being traditionally published?
Heather: Frankly, I think starting this way would be a waste of time for any writer who hopes to be traditionally published and make a living off of their words. You do hear stories about publishers picking up books by Wattpad writers with a huge following, but the return on that investment—from what I’ve heard—isn’t always paying off for the publisher. That’s not to say you can’t break into publishing this way—I just wouldn’t bank on it. I think the fact that I’m traditionally published gives me an immediate fan base and readership. But even for me, it’s slow going. That’s part of why you can access the story both on Wattpad and Lexie’s website (which is a Tumblr platform). I knew my adult readers weren’t really on Wattpad and wouldn’t be super keen on learning how to navigate yet another social media site.
Me: What is the most important thing you have learned from this process? The biggest challenge you've had to overcome?
Heather: I’ve actually started a blog series called Lessons From Lexie, because I’m really interested in tracking this experience. It’s, as I often say, both the Wild West of storytelling and YA on crack. The biggest thing I’ve learned is that it’s going to take five times as long to do it as you think it would. You have to be on point like nobody’s business. There are so many things outside the story to keep track of, so if you’re not careful, it can be very easy to let the writing get lazy or to just go with the easiest or most sensational plot choices. My biggest challenge, then, has been not losing sight of crafting Lexie with the same care and attention on all story levels as I do with my other books. So far, so good—but it’s a lot of work.
Me: Finally, If you could give a writer planning to serialize his/her novel one piece of advice, what would it be?
Heather: Plan as much as you can and never put any writing out there that isn’t stellar. Usually, my readers don’t get to see my work until it’s been looked at by loads of readers, copy-edited, and vetted by gate keepers and my agent. My books go through a writing and editorial process that takes years. The chapters I post for Lexie—since I’m crowd sourcing and incorporating current events—get less than seven days. When you work this way, you’re putting your first draft out there, no matter how many betas you have or how much you revise your weekly installment. That takes a lot of hubris. You need strong, solid craft and experience. You also need to be deeply grounded in your story and characters. I had a whole novel—Something Real—to get me to where I needed to be with Lexie. So there’s a lot that has to happen behind the scenes before you get online. Multi-platform storytelling is not for the faint of heart or anyone who isn’t a perfectionist—so be warned.
All of Heather's advice and wisdom is spot-on, so I want to thank Heather for taking the time to talk to our readers about serial publishing and The Lexie Project! You can find more information about Heather and her books on her website, listed below, or read The Lexie Project on Wattpad. Let me know your thoughts below!
When she’s not traipsing around the world or spending time in imaginary places, Heather Demetrios lives with her husband in New York City. Originally from Los Angeles, she now calls the East Coast home. Heather has an MFA in Writing for Children and Young Adults from Vermont College of Fine Arts and is a recipient of the PEN New England Susan P. Bloom Discovery Award for her debut novel, Something Real. Her other novels include Exquisite Captive, the first in the Dark Caravan Cycle fantasy series, I’ll Meet You There and the multi-platform serial novel, The Lexie Project. She is the founder of Live Your What, a project dedicated to creating writing opportunities for underserved youth. Find out more about Heather and her books at www.heatherdemetrios.com, or come hang out with her on Twitter (@HDemetrios) and any number of social media sites.