So J.K. Rowling recently announced her new novel, and it isn’t Harry Potter. I was browsing in a book store with a friend and we came across a sign that showcased The Casual Vacancy and gave a brief description of what it was about. No joke, the first words out of my friend’s mouth were, “That doesn’t sound magical!”
Genre Jumping and Author Branding
Genre Jumping and Author Branding
Genre Jumping and Author Branding
So J.K. Rowling recently announced her new novel, and it isn’t Harry Potter. I was browsing in a book store with a friend and we came across a sign that showcased The Casual Vacancy and gave a brief description of what it was about. No joke, the first words out of my friend’s mouth were, “That doesn’t sound magical!”